And I am now certain that marketing is a peculiar manifestation of epistemology. I had a hunch that the competitive forces of business would have yielded true and useful knowledge about, well, the transmission of knowledge itself. Specifically, the varieties of information floating around. For being strongly interested and influenced by philosophy, I am very sensitive to truth in the world.
I approached marketing from philosophical interest. Marketing was defined as 'the activity, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value.' Epistemology can aptly be summarized as 'What is it we know, and how do we know it?', or 'the study of knowledge'.
